Founder & CEO Entrepreneur & Franchise Leader
Steven Alessandro is a seasoned entrepreneur and operator with over 30 years of experience building, restructuring, and scaling businesses. Known for his hands-on leadership and ability to simplify complex challenges, Steven focuses on creating durable companies rooted in strong systems, clear strategy, and disciplined execution.
Executive Leadership & Real-World Experience
Steven Alessandro is an executive leader with decades of hands-on experience building, scaling, and leading businesses from the ground up. His background spans ownership, corporate leadership, marketing, and franchising, with a career defined by execution, accountability, and results. Steven doesn’t coach from theory. He leads from experience earned by building companies himself.
Founder & CEO–level leadership across multiple industries
Built, scaled, and sold successful operating companies
Led corporate restructuring and growth as CEO
Founder & CEO of Devon Creek Landscaping & Devon Creek Franchise Group
Creator of a proven franchise platform built from real operations
Milestones That Built the Model
Company Founded
Devon Creek was established as an owner-operated landscaping business built on discipline, accountability, and hands-on execution from day one.
Operations Scaled
As the company grew, processes were refined to support larger crews, multi-site clients, and consistent service delivery across properties.
Systems Formalized
Core workflows, job costing, estimating, and management systems were documented and standardized to ensure repeatable results.
Leadership Expanded
Internal leadership structures were developed to support growth, accountability, and day-to-day operational excellence.
Brand & Market Expansion
Devon Creek expanded into new markets, strengthening its brand presence while maintaining operational consistency.
Franchise Model Launched
With proven systems in place, Devon Creek transitioned into a franchise-ready organization designed to support owner-operators at scale.
